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About 

Pink Nail Society is a 501C(3) non-profit organization that informs men about prostate cancer risks and is dedicated to bringing awareness to prostate cancer.

We are making a stand for the men of South Florida and across the United States. Help share our message so that men everywhere will have the chance to save their prostate. 

Early Beginnings:


Our founder, Stephen Tendrich, was a bartender in New York when his father was diagnosed with prostate cancer.  His Prostate-Specific Antigen (PSA) had already reached a level of 22; cancer had already dominated his prostate.  The only recourse was his doctor suggesting surgery.  Even after going through radical surgery and radiation therapy, the cancer cells in his body continued to increase in number. Therefore, it was decided to administer hormone therapy treatment every month to decelerate the growth of cancer cells. 

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Stephen T.

A Touching Exchange between Father and Son:

In July of 2014, Stephen and his father Donald were face-timing. Donald explained that he felt he lost his manhood due to the side effects of his prostate cancer surgery. To boost his self-esteem, Stephen decided to paint both of his pinky fingernails pink to demonstrate that one can still be a man, even with a little colorful nail polish. During their phone conversation, Stephen proudly revealed: "Dad, look at my nails. Yes, they are pink; however, I still stand here man. And, So Are You." On his phone screen, Stephen saw his father’s face light up with a broad smile… and ever since then, he has had a whole new positive outlook. To this day, Stephen continues to paint his pinky fingers pink and so does his father. Then and there, was the creation of the Pink Nail Society.

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Joseph R.

Joseph “Joe” Rossi, is Connecticut-born and led a successful real estate career. Joe carries over twenty years of property management experience.  He decided to pursue a life-long dream to retire in Florida.

Joe is a father of fraternal twins. He enjoys watching the twins chase their dreams and taking them out for pizza. Joe spends the majority of his time maintaining his two freshwater tanks.  He plans to turn his hobby into a freshwater fish business breeding fancy tail guppies.

In 2016, Joe and Stephen met at a
Pink Nail Society awareness event. Since then, Joe became a volunteer and moved up to becoming the Vice President of the Pink Nail Society.  He Pinkie Swears to Care and to share the mission of the Pink Nail Society.

Face the Facts.

1/8 men will be diagnosed with prostate cancer

Prostate cancer is the 2nd leading cause of death

2.5 million survivors of prostate cancer in the United States

53% of men have never worried about getting prostate cancer